Direct-to-consumer site now offering on-demand weather bulletins in the UK.
The Met Office, which runs the UK’s National Weather Service, has launched free on-demand video weather forecasts for mobile.Powered by mobile video specialist Gorillabox, the service will be available to users who text MET to 68008, with forecasts updated several times a day.
The Met Office first outlined its cross-platform weather forecasting plans to ME back in August.
For its part, Gorillabox will provide the Met Office a full service, planning, managing and tracking the website’s mobile TV weather campaign.
This includes everything from ingesting and encoding the content, and deploying and maintaining the mobile site through to mobile advertising opportunities.
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