New inneractive infographic reveals differences between the genders.
There's no doubt that demand for mobile content, advertising and 'smart' functions has historically been dominated by young males.
That gap is closing now thanks to the rise of more gender-neutral services such as Facebook and BBM.
However, there's still some inbalance in banner click-throughs, possibly caused by the dominance of male-orientated brands in advertising.
This infographic from mobile ad specialist inneractive puts the average CTR at 2.73 per cent for boys and 1.65 per cent for girls.
There's more info on the inneractive web site.
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