Magic tricks on mobile? Can this be the first genuinely new content category for years?
The content community was wowed at the Meffy awards last night by a performance from Menny Lindenfeld, co-founder of Trixcell, which claims to be the world’s first mobile magic specialist. The Israeli company used his act as its official launch stunt.Lindenfeld demonstrated a mobile app, in which he showed five lit candles on a mobile screen and then ‘blew’ out any one chosen by a volunteer. This was one of four very impressive tricks performed. The company is developing a repertoire of tricks with inventors of professional close-up magic and illusions.
Now Trixcell plans to roll out these downloadable apps across operators and portals.
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