So says the MEF's latest Business Confidence Index (BCI) survey.
The BCI is compiled by KPMG and the full results of the second BCI are being detailed at the Mobile Entertainment Market conference in London today.
The Mobile Entertainment Forum, which commissions the research, currently values the mobile entertainment industry at $32 billion.
Specifically, the BCI says that the industry will ride on the tough economic climate to post average revenue growth of 28 per cent in the coming year.
The growth prediction, based on a poll of industry execs, is up one per cent from the 2008 BCI.
The driver is clearly the emerging regions, with China expected to rise by 44 per cent and Latin America by 40 per cent.
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The survey showed an expected eight per cent rise expected in North America, Europe, however, is expected to decline by ten per cen
Eighty-one per cent of respondents are as confident about the future of their organisation as they were at the end of last year.
Mark Harding, Director of Digital Content at KPMG, said: “The revenue growth and confidence shown by the sector proves that, despite tougher economic times, consumers are still prepared to spend money on mobile content. The coming of age of the smart phone has no doubt helped to support this, by improving the customer experience and access to exciting mobile applications.
“More organisations in the mobile entertainment value chain are moving their marketing budget towards the industry’s own platform of mobile, at the expense of online and sponsorship and events. However, the mobile entertainment industry’s marketing budgets remained constant over the last quarter and are predicted to remain so over the next, with 87% predicting their marketing budget will remain the same or increase.”
