Shazam, CBS, Zed, Motally and MTS among those taking home awards
The Mobile Entertainment Forum (MEF) last night unveiled the winners of this year’s Meffys awards, which honour influential players in the mobile entertainment industry.
The 2010 awards saw seven new categories added to reflect trends and developments, including mobile apps, mobile commerce, new device formats and the escalation of cross-platform content and technology.
Meffys 2010 winners in full:
Ad Campaign
Fancharge for ‘Go! Go! Lions Baseball’
App Store Blockbuster
CBS Mobile for ‘NCAA March Madness on Demand’
Business Intelligence
Motally for ‘Motally’
Consumer Experience
FindaProperty.com for FindaProperty
Content Discovery & Personalisation
Taptu fro ‘Touch Search’
Cross Platform Content
Zed Group for ‘Planet 51’
Cross-Platform Technology
MTS for ‘Omlet.ru’
Games
PopCap for ‘Plants vs Zombies’
Innovative App
CBS Mobile for ‘CW City-Wize iPhone App’
Innovative Business Model
Mob4Hire for ‘Crowd Sourced Mobile Testing’
M-Commerce
Wau Movil for ‘First Gateway Service Offer in Latin America’
Mobile Connected Device
Novatel Wireless for ‘MiFi Intelligent Mobile Hotspot’
Mobile First Innovation
Tata Teleservices for ‘English Seekho’
Music Service
Shazam for ‘Shazam Encore’
Social Media
Handmade Mobile for ‘Flirtomatic’
Technology Innovation
Layar for ‘Layar Reality Browser’
TV & Video Service
CBS Mobile for ‘TV.com Android & iPhone Mobile’
Rimma Perelmuter, Executive Director of MEF, said: "MEF is proud to celebrate a diverse $36 billion mobile media industry which continues to innovate and thrive. This year’s Meffys winners highlight the industry’s true coming of age with an array of content-focused applications, cross-platform media and mobile commerce offerings."
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