MEF Americas' Jim Beddows believes the content biz could suffer.
The MEF says many of its members have expressed concern over Verizon Wireless's decision to increase the cost of delivering mobile terminated text messages across its network by $0.03.While acknowledging the right of Verizon to charge whatever sum is reasonable for SMS, the trade body is hoping to foster an outcome acceptable to all in the value chain.
MEF Americas chair Jim Beddows said: "We polled our US members and found that half believe the proposed fee increase would cause them to limit or curtail their current text related businesses, while 57 per cent feel consumer choice would be significantly impacted."
Beddows says this could include free-to-consumer, ad supported content; premium content (games, video, ring tones and wall paper; mobile widgets), alerts, text based services such as horoscopes; mobile marketing campaigns; SMS voting for TV reality shows; and information services.
To read the full MEF response to Verizon's decision, click here.
Advertisement
