MEF to host second 'smart pipe' webinar

BBC, Yell and Gracenote to explain how smart enabler services make content delivery relevant and reliable.

The webinar – entitled 'Increasing ROI through Future Content Distribution Models' – will take place on Friday October 23rd at 3pm GMT.

This is the second webinar in the MEF's series on enablers. Having previously set out the background to network enablers, it is now giving the content community a chance to present its position. The session will examine how Network APIs currently provided by network operators can create engagement and a next gen user experience for mobile content.

Speakers Confirmed include:

* Mark Kortekaas, Controller for BBC Audio & Music Interactive & Mobile, BBC
* Ty Roberts, Founder and CTO, Gracenote
* Glyn Povah, Head of Content Marketing, Telefonica O2
* Ray De Silva, Principle Product Manager, Enabler Commercial Partnerships, Vodafone Group
* David Pearce, Head of Mobile Services, Yell
* Robert Juncker, CTO, Xora

Mobile Resource Management solutions developer, Xora, will demonstrate a real life network enabler, whilst senior executives from O2 and Vodafone will outline the enablers they are developing.