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MEF's Meffy awards open for entry

Tim Green
MEF's Meffy awards open for entry

Includes new categories 'Best Brand on Mobile' and 'Best Mobile Website'.

The Mobile Entertainment Forum's 8th annual Meffys awards will be announced at a gala dinner on July 7th at the Grand Connaught Rooms in London.

Rimma Perelmuter, MEF’s executive director, said: “The new categories, together with the 16 established awards, demonstrate the growing commitment of brands, retailers and enterprises to mobile as the platform of choice for entertaining, engaging and enriching the lives of the always-connected, mobile-savvy consumer."

MEF will be accepting entries for the 2011 Meffys – and nominations for the Outstanding Contribution Awards  from today. Click here for more info and submit entries by April 26th.

Meffys Categories for 2011

Best Game
Best Music Service
Best TV & Video Service
Best Content
Best Content Discovery & Personalisation Service
Best Social Media Service
Best Ad Campaign
Best Brand on Mobile
Best Mobile Website
Best Blockbuster App
Best Innovative App
Best Technology Innovation
Best Innovative Business Model
Best Innovation in a Mobile First Market
Best M-Commerce Service
Best Business Intelligence
Best Mobile Connected Device
Outstanding Contribution Award

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Tags: mef , awards , meffys

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