Trade body spreading awareness of plethora of mobile payments options.
The guide aims to tackle complexities by breaking down the topic into manageable stages.
Channels such as storefronts, app stores, SMS and quick response codes are reviewed, as well as transactional-related options including carrier billing, mobile wallet-based remote payments and vouchers/coupons.
Rimma Perelmuter, executive director of the MEF, said: “The $36bn global mobile media industry is largely built on micropayments and MEF’s M-Commerce Initiative substantially expands this opportunity to the retail and content industries with today’s launch of our M-Commerce Guide."
The guide has been authored with the leadership and invaluable support of the following MEF member companies: 2ergo, ADObjects, Billing Revolution, Boku, ngage2mobile, Impact Mobile, Inmar, KPMG, mBlox, Motorola, Netbiscuits, Nokia, Polar Mobile, Playphone, RIM, Samsung, Sybase365, Synergy World, T-Mobile and Zong.
It is available for immediate download from the MEF website here
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