Trade bodys Business Confidence Index reflects growing confidence of content industry
The third such report, compiled for MEF by KPMG, says that despite the economic downturn, the industry expected an average revenue growth of 33 per cent for the coming year.
That's an increase of six per cent on that being predicted at the beginning of 2009.
Andrew Bud, global chair of MEF, said: “Despite a general downturn and a degree of belt-tightening in some areas, any remaining uncertainty is offset by a sense of optimism. This quiet confidence and positive outlook suggests that we are going to see some exciting opportunities developing within our industry.”
The results did point to a divide between the established and emerging market, with Central and Latin America, as well as India, driving proportionately larger revenue increases for the coming year.
Respondents also predicted that 63 per cent of their revenue over the next quarter will come from both subscription and one off purchases. Games, video, music, social networking and infotainment continue to lead the way.
The survey results also show that apps are developing into tangible revenue streams with 14 per cent of revenue projected to come from this area.
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