Medio Systems has bought the mobile advertising technology company Suhari.
The acquisition should help Medio extend its on-deck search solution to off-portal publishers. Medio's chief advertising officer Omar Tawakol said: “Suhari's deep expertise and technological intelligence in the off-deck advertising world, married with Medio's existing search technologies, will result in a strong, competitive search solution that enables off-deck publishers to offer content discoverability to its audience while generating ad revenues from the mobile ecosystem."Medio has a strong on-portal base in North America, where it partners Verizon Wireless, T-Mobile and TELUS Mobility. As part of the acquisition, Suhari's two founders and team will join Medio's mobile advertising team.
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