One of the pace setters of the rich media mobile advertising space signs up to support ME's conference next month.
Monetising Mobile takes place at One Wimpole Street, London, on July 12th.
Mobile advertising is in the midst of huge change at present, with exciting new formats advancing the market beyond static display banners.
Formats such as...
* Augmented reality
* Swipe to reveal
* 'Playable' game ads
* Social media integration
* Lots more
Monetising Mobile's newest sponsor Medialets is one of the key drivers of this vibrant market. Its mobile brand advertising platform makes it easier to plan, buy, create, deliver and measure premium handset and tablet campaigns.
Medialets' cross-platform ad serving technology supports ad units across all mobile sites, apps, devices and OSs, while the Medialets Private Marketplace buying platform dramatically reduces the complexity of planning and buying large-scale mobile campaigns.
Brands like Coca-Cola, Lexus and Polo Ralph Lauren already use Medialets' platform to connect with audiences on over 300 premium mobile properties including BBC, BSkyB, CNN, The New York Times and the Wall Street Journal.
James O'Connor, commercial director of Medialets EMEA, said: "As consumers become increasingly dependent on mobile devices, it's imperative that the advertising ecosystem has a clear understanding of how to effectively build connections via handsets and tablets.
"By focusing on rich media, Monetising Mobile zeroes in the best opportunity for mobile advertising impact. I'm looking forward to sharing some of the insight Medialets has gained in enabling premium mobile rich media campaigns for the world's leading brands, agencies and publishers."
Tickets for Monetising Mobile cost £249. To buy one, send an email to firstname.lastname@example.org.
Monetising Mobile events comprise three hours of short keynotes, expert panel sessions, demos and case studies running from 4.30pm to 8pm, followed by a networking buffet from 8.00pm to 11.00pm.
* Dan Rosen, CEO EMEA, Joule
* Jonathan Abraham, Industry Head (Mobile), Google
* Aneesh Karve, Product Manager, Amobee
* Mark Slade, CEO, 4th Screen
* Christopher Kahler, Qriously
* Ben Williams, Business Development, Sprout Europe
* James Connelly, CEO, Fetch Media
* Jason Cooper, CEO, Simplytics
* Amit Kotecha, Senior Mobile & Networks Manager, IAB
* Xavier Facon, CTO, Crisp
* Eamonn Carey, General Manager EMEA, Kiip
* James O'Connor, Commercial Director EMEA, Medialets
* Richard Wetherill, Commercial Director, Adfonic
Monetising Mobile is supported by InMobi (Platinum Partner), Adfonic (Gold Partner), Kiip (Drinks Reception Partner) and Crisp Media (Silver Partner).