Mobile Content Networks is powering mobile search services for Thai operator TrueMove.
The commercial launch means MCN's MobileSearch.net search management platform has now been selected by all three operators in Thailand, representing nearly 45m subscribers. TrueMove has named its solution TrueLife Mobile Search.Marc Bookman, CEO of MCN, said: “Our unequaled ability to provide real-time results from local content providers in local languages, based on our partner's business rules, is driving strong search traffic growth for our partners worldwide. With True Move we are very pleased that our platform and connections have proved to be of value to such an aggressive, innovative mobile operator.”
California-based MCN bases its offering around a ‘federated real-time search’ approach and has customer deployments covering over 110 million subscribers. Customers include NTT DoCoMo, which uses MCN to delivers real-time search across all premium music listings on iMenu, the top page of its iMode service.
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