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mBlox: UK banks ignoring mobile

Tim Green
mBlox: UK banks ignoring mobile

84 per cent don't offer text transactions or balance alerts.

mBlox's research concluded UK banks are in debit when it comes to mobile comms with their customers.

It found a further 34 per cent do not have a mobile website and 76 per cent do not yet have a mobile app, with only 16 per cent offering an iOS app, eight per cent an Android app and two a BlackBerry app.

Andrew Bud, chief strategy officer at mBox, said: “Consumer demand for access to mobile banking services is growing fast, so financial institutions must ensure that they offer a full range of secure and reliable mobile services, including mobile websites, mobile applications and SMS. 

"Engaging consumers effectively via the mobile medium will rapidly become a key competitive advantage.”

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Tags: sms , mblox , payments , banks