National partnership with UK bus company Arriva begins today
Customers across Arriva’s regional bus businesses in England, Scotland and Wales, are now able to buy daily, weekly and four-weekly tickets via their mobile phones.
The m-ticketing service covers approximately 1,000 routes served by Arriva’s regional fleet of 4,500 buses.
Arriva worked in partnership with mobile payments specialist mBlox and Concept Data Technologies to create the service, which is a free to download mobile app (which appears to be Java-based and is not yet compatible with iPhones or BlackBerry handsets).
Tickets can be bought either directly through the app via a registered card or by purchasing credit from any PayPoint outlet either by cash or card.
To ensure consumers only pay the price of the ticket and do not incur any data download charges to their mobiles, Arriva is using mBlox’s Zero Data Charge service.
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