Billing and messaging are old news - it's all about 'mobile consumer engagement' now.
mBlox was one of the pillars of the first generation of mobile media, when it was all about using text (and later WAP billing) to pay for goods or run marketing campaigns.
Now, that's all been supplanted by apps, the mobile web, NFC, HTML5 and all the other baggage of the smartphone era.
So mBlox is changing its vision to address the fact that every kind of enterprise is now in a position to engage with its consumers via the mobile channel - including retail, financial services, transport and healthcare.
At the heart of mBlox's new mission is its software platform, which helps enterprises connect to, interact with and transact for consumers across all mobile devices anywhere in the world.
The technology supports opt-in consent, and therefore provides marketers with real-time contextual and transactional data – such as where the consumer is, how much battery life the mobile device has and whether it is in range of a good wi-fi signal.
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To mark the brand re-boot, mBlox has created a fresh online destination and public interface, available here.
“By helping ensure intelligent engagement with mobile consumers, we offer enterprises and our solution partners the opportunity to capitalise on the spectacular growth in mobile commerce,” said Andrew Dark, CEO, mBlox.
“Awareness comes first, and the new website and new mBlox proposition are the initial steps in communicating the company’s direction and ambitions.”
mBlox connects to a network of more than 700 operators in over 180 countries.
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