mBlox and SinglePoint offer SMS ads

Messaging and ad firms team up on solution that targets every phone user.

The collaboration will give mBlox clients a chance to access advertisers that will place ads in the unused characters of outgoing text messages.

The idea is to create a revenue stream which can offset operating costs, while also generating positive associations with marquee brands.

SinglePoint offers a web interface to alow publishers to manage inventory, and monitoring their campaign metrics.

Brian Johnson, senior vice president of global sales, mBlox, comments: “Mobile advertising has witnessed staggering growth over the last year. The combination of the ubiquity and reach of SMS with mBlox’s large customer base provides the perfect formula for advertisers to reach more consumers in new and effective ways.

"We are delighted to be working with SinglePoint to offer our customers a best-in-class ad insertion service, with the additional upside of a preferential revenue share.”