MarketPlace Overwhelming Offers app gives one touch access to multiple merchants.
The free iPhone app was build in collaboration with Next Jump, and gives consumers access to a personalised shopping platform with multiple deals in one place.
In other words, it's a virtual shopping mall where all the stores require payment from MasterCard.
To push the portal, MasterCard is offering huge savings at certain times. They include netbooks for $150, digital cameras at $100 off and $100 gift certificates for $50.
This launch in yet another move by the financial giants into mobile in 2010. It's been full of them.
In May, MasterCard opened up its APIs to allow third party merchants and developers to build payments functionality into their apps and sites.
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The sale of physical merchandise via mobile phones hit $1.2 billion in 2009, according to ABI Research, and is projected to reach $2.2 billion in 2010.
