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Marvel Comics launches iPhone push with multiple partners

Stuart Dredge
Marvel Comics launches iPhone push with multiple partners

Comixology, iVerse and Panelfly all offering classic Marvel comics through their apps.

Exclusivity? SO 2008... Marvel Comics has launched a series of its classic comics for iPhone, working with three separate companies as distribution partners.

Comixology, iVerse and Panelfly are all selling a range of Marvel's comics through their iPhone apps, using in-app payments for users to buy them.

Brands including Captain America, Astonishing X-Men, Iron Man and Spider-Man are part of the big push from Marvel, which appears to be US-only at the time of writing.

Individual comics are being sold for $2 through the apps, although Panelfly appears to be subsidising this by $1 to get a jump on its competitors.

The launch is a further boost for the idea of comics on the iPhone, with all three firms having been busily signing licensing deals in recent months.

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Marvel is a long-time player in the mobile space, having signed a famously lucrative multi-year deal with Mforma (before it was known as Hands-On Mobile) in December 2004, while more recently agreeing a mobile games deal with Gameloft.

The company is also working with animation studio Campfire to mobilise its comics.

Tags: comics , marvel