Laura Marriott will step down as president of the Mobile Marketing Association later this year.
Marriott, who has led the association since 2005, will see the association through the transition period and then assume a president emeritus position on the MMA Global Board of Advisors.She leaves the MMA in rude health having seen membership grow 15 times to over 600 companies, representing over 40 countries during her tenure.
She also helped establish global headquarters and regional chapters in Asia Pacific, Europe, Middle East & Africa (EMEA), North America and Latin America. On the policy front the MMA has been at the forefront of establishing global guidelines for mobile advertising, a code of conduct and numerous educational documents among other initiatives.
“Laura’s leadership has been beneficial not only to the MMA but the industry itself,” said Tom Daly, MMA NA Chairman and group manager of The Coca-Cola Company. “We are disappointed to see her leave but support her in her goals to pursue personal interests. Having benefitted from Laura’s leadership, the MMA is stronger than ever.”
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