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Major music labels buy into Access China

Major music labels buy into Access China

Sony BMG and Warner Music Group have invested in Access China Media, which makes technology for downloading songs to mobile.

The two major labels are keen on mobile in China, partly because there are 460 million subscribers and rising but also because wireless has proved itself far more piracy-proof than CD and online. Access China, a joint venture between the US digital music provider Melodeo  and Japan's Access Ltd, specialises in full track delivery.

Warner Music already signed a deal in June with China Unicom to sell its music over the wireless network. "Physical piracy in China is an enormous problem that's created a crisis around investment in repertoire and artists. Mobile's clearly the future of music in China," said Michael Nash, senior VP of digital and business development at Warner.

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