35 per cent of revenue driven from international campaigns.
Germany-based mobile advertising network madvertise has revealed its turnover tripled in the first half of 2011, in comparison to the same time period last year.
It provides businesses with the tools to advertise via mobile and has seen a growth of its European staff as 35 per cent of revenue comes from international campaigns.
Carsten Frien, CEO of madvertise, said: "As companies battle to stand out amongst consumers, mobile advertising has become a key way of engaging with your audience, as such we have seen extraordinary growth in the first half of 2011, something we expect to continue in the future."
madvertise clients include BBC Worldwide, Foot Locker and Ford, which has helped the firm to reach 1.4 billion page impressions.
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