madvertise ramps up UK presence

German network names former AOL exec Brandon Keenen as new UK MD.

Berlin-based madvertise currently serves over 1.4 billion monthly page impressions and has over 70 employees with offices in Berlin, Hamburg, London, Barcelona, ​​Madrid and Milan.

However, it now seems to be on a fresh expansion drive and says it aims to increase the UK workforce by more than 50 per cent by the end of 2012.

That responsibility falls to Keenen, who was formerly senior director and head of sales at AOL UK.

He said: “This is a big challenge for me personally and one I can’t wait to get started with. I’m hoping to bring the wealth of experience and contacts I have in the advertising industry and help grow the company in the UK.”

“To make a hire of the calibre is a real symbol of our intention to grow madvertise in the UK market,” said Carsten Frien, CEO, madvertise. “Having Brandon on board will give us the experience and guidance needed to take our business to the next level.”