Britains nicest brand, Marks & Spencer, has launched its first mobile promo.
It teamed up with agency Incentivated on a ‘Back to School’ campaign that encourages users to text a shortcode and visit a mobile internet site showing the new school ranges. They can also get voucher codes and discounts.Jonathan Bass, MD at Incentivated, said: “This mobile service allows mums and dads to browse the M&S Back to School ranges when they’re out and about, and the receive online discount vouchers which can be redeemed via mobile, or when they get a moment to access the PC”.
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