Deal could be confirmed as early as today, ME understands.
Separate sources have told ME that mobile content audience measurement firm M:Metrics has been sold, with web analytics giant Comscore understood to be the buyer.M:Metrics could neither confirm or deny the story this morning. Official confirmation is expected soon.
M:Metrics competitor Telephia was snapped up by Nielsen last June.
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Updated: 24th May 2012
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