Last year proved to be a great year for mobile shopping.
2012 proved to be a year of significant growth in the mobile shopping sector, with m-commerce retail sales increasing by 81 per cent in the past 12 months, according to new data from eMarketer.
The data also indicates that 2013 could be another big year for m-commerce, with all sales conducted via smartphones, tablets and other mobile devices, excluding travel and event ticketing, set to experience another 55.7 per cent leap.
Among the key factors behind the on-going growth in the m-commerce sector is the rising number of consumers making purchases and shopping choices on their smartphone, while tablet-based purchases are also on the rise. eMarketer notes that tablets generated $13.9 billion in US retail sales last year, leap-frogging smartphones ($9.9 billion) for the first time.
Meanwhile, eMarketer predicts that tablet-based shopping will grow to $24 billion over the coming 12 months; a figure that could almost double to $46.4 billion in 2015. However. smartphone-based shopping is expected to grow at a somewhat slower pace, rising to $13.4 billion this year and reaching $20.4 billion by 2015.