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Losses increase at Glu despite freemium boost

Tim Green
Losses increase at Glu despite freemium boost

Sales for Q2 2011 hit $15.2m with losses at $10m.

The revenue was down from $15.6m in Q4 2010, and the losses were up from $4.9m, indicating that Glu's strategic switch from operator downloads to social freemium is taking a while to deliver.

Glu can certainly reflect with some pleasure at the progress of its new biz, though.

Freemium revenues grew by a 948 year-on-year to $13.5m for the quarter compared to $1.3 million in Q4 2010.

"We are continuing to successfully execute our freemium social strategy with growth coming from both our popular existing titles and the successful launches of a number of new games," says CEO Niccolo de Masi.

"With integration of our two 2011 acquisitions proceeding to plan, we look forward to 2012 smartphone revenue growth with confidence.”

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Other highlights included:

* 228 per cent GAAP and 340 per cent non-GAAP quarterly smartphone revenue growth year over year
* 42 per cent non-GAAP smartphone revenue growth quarter on quarter
* Original IP expansion drove non-GAAP gross margins of 87per cent in Q4 2011
* MAU at 31.4 million and DAU at 2.9 million.

Tags: Games , glu , gaming , financials , fiscals

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