io global and BT are to launch localised content, info and ads across wi-fi in London.
BT MyPlace promises to 'dynamically deliver relevant information and advertising to consumers on the move'.The service is free via any outdoor BT Openzone Westminster hotspot and can be accessed from any Wi-Fi device in BT’s Westminster Wireless City.
It's promising restaurant, bar and shopping recommendations, plus audio downloads including books and walking tours. Billed as a “pocket concierge”, BT MyPlace is launched in conjunction with BT and Westminster City Council, and sponsored by Cisco and Intel.
Content partners include Discovery Audio, audible.co.uk, KODAK Gallery, London Pass, LOVEtheatre.com, Time Out and Top Table. Bespoke content is also being produced by ITN On.
BT MyPlace will be available to over 256,000 people who live in the area and 800,000 daily commuters that pass through the city.
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In addition, over six million business people and 23 million tourists visit the area each year, demonstrating the huge audience that will benefit from the location-centric services.
