Lionsgate to promote Zed’s Instantly Rich TV show

First collaboration since Lionsgate and Zed announced partnership in September 2008.

Hollywood studio Lionsgate has agreed to take Zed’s mutlti-platform show to broadcast, cable and other TV networks across America and Australasia. Zed will sell a SMS tie-in to operators.
 
Instantly Rich is a 60-minute weekly reality show that originally launched as “Rico al Instante” on Spain’s Antena 3 TV. Viewers can use SMS to get the chance to take part and also to win up to $1 million a week on live television.  Leading up to the show, five production crews are dispatched to make surprise visits to entrants' homes.

Zed will also use web sites, social media widgets and mobile applications will build visibility and momentum for the show and its contestants. 

 “This is a revolutionary new concept in reality television programming in which mobile and social networking platforms are drivers for content and not afterthoughts," said Kevin Beggs, Lionsgate's president of TV programming and production . "We expect mobile multimedia to generate a significant portion of the show's overall revenues, and we believe that this multiplatform launch once again reflects Lionsgate's commitment to groundbreaking television innovation."
 
Miguel López-Quesada, general manager of Zed TV, said, “We see ourselves as players with a disruptive technology, so it's great to partner with another industry pioneer.  This initiative continues to grow that partnership and, for the first time, we're developing a series that not only leverages the $130 billion global SMS market, but also strengthens Zed’s goal of having a multiplatform vision covering console, cinema, PC, mobile and now television.”