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Lingerie twangs to mobile

Tim Green
Lingerie twangs to mobile

Victoria's Secret's fashion show is to sashay semi-naked into mobile. God help us all.

Fans of beautiful women in lingerie (a decent sized demographic) will now be able to see a live broadcast from CBS's once-a-year event,  a dedicated mobile site (featuring videos and photos), a 'social viewing room' and a mobile TV channel.
 
This year's fashion show takes place in Miami at the Fontainebleau Miami Beach.  Heidi Klum, Alessandra Ambrosio, Selita Ebanks, Doetzen Kroes, Adriana Lima, Marisa Miller, Miranda Kerr will be among the intellectuals testing their ability to walk down a catwalk in not very much.

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Tags: Video , tv , cbs , victoria's secret