Team effort to drive 'mega promotions' in Middle East, Africa, Asia and the Americas.
Conglomerate Libra Group and mobile marketing specialist BigTime Entertainment plan to focus on the mobile value added services (MVAS) area of the mobile industry.
The partnership between the firms looks to enter the 'mega promotions' race, which Europe has seen with campaigns from Upstream and Buongiorno.
BigTime's interactive gaming campaigns have been used for operators and media groups to create 'MegaPromos', which use games and texts to boost usage frequency and overall mobile payments. Connecting network operators and subscribers as a result.
The joint service officially launched today in Dubai with BigTime Arabia, which hopes to capitalise on the growth in mobile broadband and wireless technology across MENA.
BigTime Arabia believes its MVAS apps will help with customer attraction and retention, thereby increasing revenue streams in the region.
Article continues belowAdvertisement
Emmanuel Androulakis, executive VP, Libra Group, said: "The MVAS sector is exhibiting substantial growth underpinned by the increasing penetration of mobile phones, the higher usage of smartphones and the introduction of new, engaging applications by MVAS players.
"We are very pleased to partner BigTime in bringing innovative technologies and services to mobile operators. Following our launch in Dubai we look forward to rolling out our partnership in Asia and the Americas, leveraging Libra Group’s global presence and infrastructure.”
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!