Another handset maker talks itself into the voice recognition space.
It's perhaps too early to be certain, but Apple's Siri speech assistant seems to have been a game changer.
Sure, the service is only totally useful to North Americans until iOS 6 updates location-based functions, but Samsung saw fit to launch the S-Voice rival on its new Galaxy S III.
Now, LG has now entered the fold with its Quick Voice software, which will allow users to operate their Optimus smartphones through voice commands across 11 apps including emails, phone calls, alarms etc.
However, while it all sounds potentially useful, the service will only be rolled out to Korean users and the firm remained silent on an international launch.