LG Bluetooth campaign delivers 432,000 movie trailer downloads in three weeks.
The campaign - created by Bluepod Media - was rolled out in Vue and Cineworld cinemas in the UK on November 5th to support the Viewty cameraphone and offered movie trailers offered for download from posters, screens and stands.LG set a goal of achieving 370,000 downloads, but in fact delivered 432,000 within three weeks – ten days ahead of expectations, according to Bluepod.
Bluepod Media CEO Stefan Hohmann said: "We’re extremely pleased with the results of this new campaign. It shows conclusively that Bluetooth advertising is a powerful means of reaching consumers in a way that they are genuinely interested in. Click-through rates of over 30 per cent simply don’t happen in other advertising media."
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