Troublesome economic climate prompts Korean giant to rethink its tagline.
Consumer electronics giant LG is playing down its ‘Life’s Good’ tagline as a response to the current economic climate, because in the words of LG marketing director Andrew Warner: “Life isn’t that good right now".Talk about a self-fulfilling prophecy. Instead, LG's latest marketing drive will focus on products that make life easier and will contextualise LG products in everyday scenarios with ‘insights that people can relate to,’ aimed at the 18-35 age bracket.
The new campaign will feature 3D logos, print ads, online activity and a radio sketch series featuring comic duo Adam and Joe.
Of course LG, actually stood for Lucky Goldstar before that was deemed too untrendy a few years back.
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