Trying to get back some of that Black Label magic.
Hard to believe that LG was once renowned for its device design, isn't it?
Back in the mid-noughties, the Korean firm scored huge hits with the Chocolate and the Shine, and was among the first to launch a touchscreen via the much-lauded Prada.
But now, thanks to a series of nondescript Android phones, it's slipped along way behind Apple, Samsung, HTC et al.
Hence L-Style, which will be unveiled next week at MWC in the form of the Optimuc L3, L5 and L7.
LG says L-Style comprises 'five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape."
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Hard to visualise till you've fiddled with one. Which you can do next week at the LG stand.
“Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, CEO of LG Mobile Communications Company.
“With L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”
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