LBi integrates Service2Media app-making platform

Marketing agency to give its customers a shot at write-once-make-many technology.

The deal will see LBi integrate the Service2Media App Lifecycle Platform for the benefit of clients including Coca-Cola, SAB Miller and Sony Ericsson.

The Service2Media tech is one of many now in the market that automates the development process to output the same app for any mobile or tablet device (iPhone, Blackberry, Android, J2ME/Symbian, Windows Phone 7 and HTML5).

It will be rolled out across LBi’s global network of agencies after initially going live in the UK, US and Dubai.

Ilicco Elia, head of mobile at LBi, said: “We are excited to be able to integrate Service2Media’s App Lifecycle Platform into our offering giving us the ability to efficiently deliver cross platform applications.“

Geert Kolthof, CEO of Service2Media, said: “We are excited about this partnership, which help us to grow our global footprint. Our complementary offerings make this a valuable deal for both parties and our mutual customers.”