Augmented reality startup building its presence stateside.
Layar has become one of the leading lights in the mobile augmented reality space, and now the Dutch startup is aiming to make a splash in the US.
Co-founder Claire Boonstra (pictured) has published a blog post that touches on the company's plans.
"In the months towards building up a permanent Layar presence in the Bay Area, you will see one of us Layar founders and Management Team around more frequently," she writes.
Layar is hosting a workshop at PayPal's X Innovate event in San Francisco tomorrow, and took part in the keynote session yesterday at the conference.
With augmented reality a buzz area for the mobile industry, it makes sense for Layar to have a more high-profile presence on the West Coast of the US - to attract developers, strike more technology licensing deals, and also be front-of-mind for VCs and potential acquirers.
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Layar is also hiring an 'Augmented Reality Strategist', whose job will involve building the company's profile with developers, brands and the wider mobile industry.
