500 augmented reality layers published so far, with 2,000 more on the way.
Augmented reality app Layar has been downloaded more than 1.5 million times for iPhone and Android, co-founder Claire Boonstra announced at the MIPTV conference today.
More than 500 layers for the app have been published by developers, with 2,000 more in development, said Boonstra, who also gave a hint at the company's monetisation plans.
"We will introduce paid-for layers later this month," she said, during a panel session on 'Mobile Engagement 2.0'. This will provide a new revenue stream both for Layar and its developer community.
Boonstra also showed some of the interesting examples so far, including the Beatles AR tour of London, a game called Jewel Collector, and a branded Ubisoft campaign for Splinter Cell that involved chasing virtual characters round a real-world city.
She also suggested that AR could be useful for TV brands from Top Gear and CSI to Sex and the City.
Article continues belowAdvertisement
"It's not the future any more, it's right now," she said. "Augmented reality is here to stay, it's way more than a gimmick, and it will become a new mass-media."
Boonstra also announced today that Layar will hold an event called NEXT on 18th June in Amsterdam, to show off the next steps for its technology.
