TAG Heuer teams up with sports car maker in luxury brand celebrity marriage.
Yes, it's another of those frankly baffling device launches for people with more money than design sense. One to file alongside phones by Armani and Ferrari.
The MERIDIIST Automobili Lamborghini phone is housed in black titanium carbide and apparently references the sports car in a battery cover that is the same as on the Lamborghini Murcielago LP 640's V12 engine block.
Well, of course, it is.
In a tribute to the year Automobili Lamborghini was founded, only 1963 units will be sold.
It's not the first time Lamborghini has dabbled in mobile. It made devices with Nokia and Asus in 2006 and 2008.
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