Women over 55? There are apps for them.
LadyGeek and SixthSense have teamed up to publish a report called The Female App Economy, which reminds the mobile industry that app stores aren't just a man's world.
The report is based on a survey of 16,810 smartphone owners. LadyGeek has pulled out some of the stats for smartphone-owning women aged 55 or older:
- 39% of them have downloaded one or more apps to their handset.
- Nearly one in five of them say games are their favourite kind of apps.
- Facebook is the most popular application for this demographic group.
- 22.5% of them found out about their favourite app from a friend, compared to 12.9% of 55+ male smartphone owners.
Those ladies who lunch? They're swapping Doodle Jump tips! Possibly.
The report sounds like it will shatter some lingering stereotypes about the apps market, anyway.
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"We are so obsessed with youth and yummy mummies in this country we forget that a third of our population is over 50", explains LadyGeek founder Belinda Parmar.
"The women we spoke to loved what ‘apps’ could do for them whether it be ’snacking’ on a 10 min Bejeweled game or updating their Facebook page with new photos."
