Using SpyderLynk’s 'Snap-to-Buy' technology to encourage impulse buys.
L’Oréal USA has teamed up with fashion mag Glamour to implement Snap-to-Buy during NYC Fashion Week.
The tech comes in the form of an app that lets consumers to do everything from liking a brand on Facebook, obtaining additional product information and redeeming offers.
But crucially it also supports purchasing products by snapping a “Buy it Now” or “Shop the Look” SnapTag from a printed ad using their mobile phones.
To use Snap-to-Buy enter their credit card information once, which is then saved in a mobile wallet that can be used to make future purchases from their mobile device with a single click. No passwords or logins are required.
Participating brands can then print SnapTags on packaging, advertising, signage or screens for scanning.
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Nicole Skogg, SpyderLynk's CEO, said: “L’Oréal USA and Glamour are pushing the digital envelope with our Snap-to-Buy technology, which represents the ultimate marketing and advertising evolution through the marriage of advertising, social media, mobile and, now, m-commerce.”
The tech is being used by Coke Zero, Revlon, L’Oréal, MillerCoors, Warner Brothers, Toyota, Bud Light and others.
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