Access All Areas brings gamification to the world of obsessive fandom.
The game has been developed in collaboration with the social gaming firm 3ME and EMI Music. It tests fansʼ knowledge on all things Kylie, with prizes for the most informed.
There are also leader boards, tournaments and exclusive content.
3ME is positioning Access All Areas as a platform for other artists to exploit. It says more will be released this summer.
Richard Skaife, joint CEO at 3ME, said: “Access All Areas social games gives artists the opportunity to engage with fans in ways that they have not been able to achieve before.
"We are delighted to launch AAA with Kylie Minogue and we believe Kylie is the first artist in the world to have a unique social game built around them"
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