CEO Michael Serbinis says social features will be crucial to e-books evolution.
With one million users signed up in 11 months since launch, Kobo's e-book store and apps have grown well, despite competition from Amazon and Apple.
However, CEO Michael Serbinis says one of the big drivers for the company in 2011 will be more social features.
"We want to enable social reading experiences that help people engage with their friends - the book clubs of the future," he tells ME in an interview.
"It's the most important and major dimension missing today from the world of e-books, as most players have focused on building their content base and store, and then the container for that content - an app."
Details of Kobo's social plans will be announced in the coming weeks, but it seems reviews and recommendations will be a big part.
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"The 686th review of Harry Potter and the Chamber of Secrets is so unimportant to me compared to the review from my best friend on Facebook or Twitter," he says.
"Real-time, social location-based features will create a whole new world of recommendations and ways that people discover new content."
For more on what Serbinis thinks about e-books, mobile publishing and competition from the big guns, read the full interview.
