3.8m catalogue and backed by Borders.
The burgeoning e-books market has another entrant: Borders. Well, sort of. The retailer has announced a strategic investment in existing e-book store Kobo - itself a spin-off from Canadian firm Indigo Books & Music.
The partnership will see Borders launch its own e-book store through its website, which will be run by Kobo.
The company will also launch a Borders-branded e-book store for mobile devices, including iPhone, BlackBerry, Android and Palm Pre. The apps are expected to launch in the second quarter of 2010.
"Our partnership and investment in Kobo is a significant step in our digital strategy of providing e-books however our customers want to consume them," says Borders Group CEO Ron Marshall.
MocoNews has more details, reporting that Kobo has raised a $16m funding round which includes Borders' investment. It says the store has a catalogue of two million paid e-books, and 1.8 million free titles.
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