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Kindle goes massmarket with $139/$189 models

Stuart O'Brien
Kindle goes massmarket with $139/$189 models

There's also a UK model and an accompanying bookstore

Amazon has unveiled a smaller and lighter version of its Kindle e-book reader, with two model specs that place it firmly in the mass market.

A 3G wireless enabled version is now priced at $189, while the w-fi only option is $139.

In the UK the models will be priced at £109 and £149, respectively. There will also be a UK version of the Amazon e-book store for the first time.

The units will ship in the US and internationally on August 17th and can be pre-ordered now.

Amazon says the new Kindle is 21 per cent smaller, 15 per cent lighter, with 50 per cent better contrast, 20 per cent faster page turns and double the storage.

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Earlier this month Amazon made some noise by announcing that it's now selling more e-books than hardbacks.

Tags: amazon , kindle , E-Books