Analyst ups his quarterly forecast by a million.
Amazon has failed to disclose any sales figures for its big hardware launch to date.
That's left the gap open for analysts to fill.
Which is just what Stifel Nicolaus's Jordan Rohan has done. And he's impressed, raising his 4Q projection from 5m to 6m this weekend.
“Kindle Fire has staked out an important market position due to its loyal Amazon customer base and attractive (low) device pricing,” he said in a note spotted by AllThingsD.
“We believe the lower hardware price will correlate with high e-book and video content attach rates.”
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