Key2Cell to unveil major mobile ad service

Key2Cell is preparing to launch a radical new mobile advertising platform within weeks.

The French company says the platform can send hundreds of thousands of messages in one hit and can dynamically handle the needs of different devices among the recipient base. The first campaigns are planned for October and Key2Cell believes it will send at least 12 million messages in the first 15 months.

Clients can choose whether to send messages in SMS, MMS, video and so on to an opted-in database. The flexibility of the system means they can send campaigns to a 2.5G base and don’t have to wait for 3G to reach the mass market.

Key2Cell is projecting to handle 60 campaigns between October and December 2008. It says all messages will adhere to standards or taste and decency, contain an opt-out option and offer click-through facilities.

Bruno Saint Cast, CEO of Key2Cell, said: “It’s taken us several man years to build this platform, and we’re convinced it will give brands the tools they need to make mobile advertising work for them.”