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Katy Perry iPhone game gets branded by Bing

Stuart Dredge
Katy Perry iPhone game gets branded by Bing

Star's new single will make its debut within the Tapulous-developed app.

Fans of Katy Perry will be able to get her new single a week before it's first played on the radio, if they get a special version of her Katy Perry Revenge iPhone game.

Katy Perry Revenge by Bing will include a download of Fireworks for people to play along to.

As the name implies, Microsoft's Bing search engine is the sponsor for the game, which will include the Bing API for users to search for Katy Perry lyrics and other info.

Developer Tapulous tells Billboard that it's the first time it has signed this kind of sponsorship deal for one of its artist-focused Tap Tap Revenge games.

However, Bing has previously sponsored music apps for iPhone - streaming music collections rather than games.

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Tags: tapulous , bing , katy perry