The volume of eco app downloads could exceed 400 million by 2014
"What's an eco app?" we hear you ask. Well, according to Juniper it's content that's tied into or promotes green lifestyles.
Examples given include Nokia's we:offset or T-Mobile USA`s Green Perks.
Juniper says key drivers of green apps will be high-profile 'ecozones' - areas dedicated to green-themed mobile content and apps within operator and OEM application stores.
The 400 million downloads by 2014 figure is derived from what Juniper calls a 'transformational model' scenario, which assumes heavy media promotion of eco-friendly lifestyles.
It has also come up with a lower 'incremental' scenario that assumes less eco marketing by mobile industry stakeholders, pegging the green app market at 192 million downloads by 2014.
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