Operator attitudes, UI and law will combine to make mobile gambling pay out in five years.
Juniper Research says the market will hit $27.5bn by 2013 and that sports betting will dominate, although mobile lottery services – which are being increasingly deployed in Latin America and Asia –will attain the highest adoption level, with nearly 400m users worldwide by 2013.Report author Windsor Holden said: "Operators are demonstrably much more open to the idea of mobile gambling than they were even 12 to18 months ago, both in terms of offering gambling services on-portal and accepting advertising from gambling
companies."
Juniper noted that, while EU intervention was having some impact on the liberalisation of Europe's gambling markets, little progress had been made in the US, where commercial deployments are unlikely until 2010 at the earliest.
Other findings from the report include:
· Global gross win from mobile gambling services will rise from $192m in 2008 to $3.4bn by 2013
· Western Europe will remain the largest regional market
· Gambling service providers should deploy text-based gambling services
in developing markets to encourage mass adoption
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